Some people hate it - some people love it. All I know is that I try to be super clever and brilliant with other fonts but Helvetica works. It just does and this is why you see it everywhere. What is really crazy is when you're driving down the road, you can look at the Lamar Billboards and say, "Oh, that is 'Hawaii Lover' and a font not to be used for commercial purposes but there it is on that huge billboard. Hum. I wonder how they got away with that and did they pay the guy for it?" Or, "Wow! That is great use of 'Bleeding Cowboys', I'll have to remember that."
Yup - for now you will see Helvetica in places you never thought you would. You will see it everywhere. But it is only the beginning.
I haven't watched the Helvetica movie yet - no headphones and I'm in the library - but I like Helvetica. Nay. I love Helvetica. Some of the most effective ads I have ever created have been with the font Helvetica. For a current example go to www.floridacyclingmagazine.com - you will notice the use of Helvetica in the headers and the body text in all articles (except for the letter from the editor, which is Century Gothic (also a brilliant font. For another good one check out Whitney)) it is Helvetica regular 13pt.
If anyone wants extra practice or if there is a Senior looking for internship work - I'm looking for an intern. Call me... maybe.
I'll post about the movie after I watch it...
No comments:
Post a Comment